“The people deserve to know the truth,” Musk proclaimed dramatically on X (formerly Twitter, because rebranding always makes things better). “Transparency is key. Let the chips fall where they may.”

And fall they did, as the internet collectively imploded into a chaos of memes, hot takes, and conspiracy theories. What exactly did Musk reveal? Oh, just your standard scandalous footage, cryptic screenshots, and an Excel spreadsheet that looked suspiciously like it was made in a hurry.

The so-called “unfiltered” list allegedly includes names of high-profile celebrities ranging from musicians and actors to influencers and—brace yourselves—politicians. Apparently, all these individuals have some form of association with Diddy, which, according to Musk, is either a badge of honor or a red flag, depending on how much you believe in cryptic emoji-laden posts.

But the pièce de résistance? A video snippet allegedly showing Diddy at an “exclusive event” surrounded by these very stars, who, of course, are now the internet’s latest obsession. Is it an Illuminati meeting? A rehearsal for a new music video? Or just a regular Tuesday night in Hollywood? Musk isn’t saying, but he’s certainly enjoying the spectacle.

Reactions from the celebs in question have been, predictably, a mix of outrage, denial, and strategically vague statements. While some are calling Musk’s actions a “gross invasion of privacy” and threatening legal action, others seem to be leaning into the chaos. One actor, who shall remain nameless but whose name rhymes with “Shmorez Schmogan”, tweeted, “Wait, I’m on this list? Cool, I guess?”

As for Diddy, the man at the center of this whirlwind, he’s remained characteristically cool. “They can say what they want,” he posted on Instagram, alongside a photo of himself sipping champagne on a yacht. “I’m unbothered.” Classic.

Critics, however, are raising eyebrows at Musk’s latest antics, calling it a publicity stunt that distracts from—oh, you know—the small matter of Tesla recalls and SpaceX delays. Meanwhile, Musk’s die-hard fans are hailing him as a champion of truth, though it’s unclear what that “truth” actually is.

And let’s not forget the internet sleuths, who are now dissecting every pixel of the released material for clues. Is there a hidden message in the background of that grainy video? Was that really Diddy or just an elaborate deepfake? And what’s up with the cat in the corner?

One thing’s for sure: the world may never be the same after Musk’s latest Twitter—sorry, X—explosion. Love him or hate him, the man knows how to keep us all watching, even if we’re not entirely sure why.