A news story that has been making headlines around the world: Italian tennis star Jannik Sinner has accepted Apple CEO Tim Cook’s colossal $245 million contract offer .
Under the agreement, Sinner will participate in an advertising campaign for the launch of the new iPhone line and actively promote the device during the Wimbledon tournament .
But what was most striking was not the enormous amount, but the noble condition set by Sinner for accepting the offer .
With great humility and a sense of social responsibility, Jannik said,
“I accept, but only if 10% of my promotional profits go to helping people in need. And I’ll buy 50 new iPhones to give to my fans.”
Apple
Words that have moved not only the Italian public but also the international press. In a world often dominated by ambition and profit, the young champion’s gesture demonstrates that fame can go hand in hand with altruism.
On social media, the hashtag #Sinnercolcuore has gone viral in just a few hours. Fans and celebrities from around the world are expressing their respect for an athlete who never forgets his roots and thinks about the good of others, even in moments of personal success.
An Apple spokesperson responded positively to the request, stating that the company “is proud to collaborate with a values ambassador like Jannik Sinner.”
Apple
Now, as Wimbledon approaches, all eyes will be on not only Sinner’s play on the court, but also his ability to inspire off the court.